How to start an event catering Company in London?


Office events have been more common in the last few years and so is the need for office party caterers in London. Authorities enjoy holding parties but to arrange all the stuff is not their cup of tea. The situation opens the gates of opportunities for aspiring caterers. The article will help them to make them a final checklist before starting their venture.

1.    Research your target market: Like any other business, research holds an important place in your business too. You should know whether you are going to target corporate, MNCs or small business. Your target audience will decide the direction of your business. You will customize your food menu according to that targeted customers to confirm constant orders.

2.    Be prepared with the material: Starting a business of event catering in London does not need a significant amount of capital. You just need to buy a few utensils and appliances. Apart from that, you will need a few plastic or cardboard boxes to make deliveries and big pots to store the cooked food.

3.    Develop a marketing strategy: No business is an exception when it comes to marketing strategy. It will help you determine your targets and how to approach it. You can focus on numerous marketing strategies:

•    Words spread by friends, family and neighbours.

•    Digital and social media marketing through Facebook and Instagram page.

•    Leaving flyers and posters.


4.    Create a business and a meal plan: A business plan is must irrespective of the size of the business. Be prepared with the sample menu and its approximate cost. It will help you foresee your break-even point and returns. Being in the food industry, your business plan must include:

•    The cost of groceries and raw material.
•    The cost of other necessary materials such as electricity, gas and labour.
•    Check the expense of delivery or hiring some part-time staff.
•    Selling costs.

The weekly or monthly business plans will help you compare your investments, expenditures, costs and profits.

5.    Delivery van: Delivering food is as much crucial as preparing it. You need to hire a refrigerated van or buy one to make sure that the deliveries are handled properly.

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