High-Impact Marketing ideas for Caterers in London
You might have put your all into establishing a catering company but how will it benefit you if no one knows about it. The word of mouth takes time to spread so, there must be something instant indeed.This food industry is competitive and being a catering professional you would not be able to spare much time for the marketing tasks. The top caterers in London rely on these high-impact ideas to create awareness.
1. Get a great website
How will your customers find you? And once they will find you, how will they know about your services. That is why; it is essential to have a web address. A well-developed website can be a powerful sales and lead-generation tool.
Use your website to share your usual recipes, menu, and blogs. Display your food pictures on your website to attract and impress your clients. Embed the pictures of your gatherings and events arranged by your company.
Next, use your website to establish a strong presence on social media platforms including Twitter, Facebook, and Instagram.
2. Optimise your website for mobile
More than half of the internet traffic comes from mobiles. You will not like to skip on that user category. A mobile-friendly business website will give you access to that user group also.
3. Integrate eCommerce with your website
The right all in one solution includes integrating your website and eCommerce into one. Your customers will visit your website, look at the meals, their prices, decide what to buy and place the order. Automated order confirmation, simple quotes, and easy invoice downloads impress your customers. A more supportive backend can change the fate of your business.
4. Unlock the potential for digital marketing
Top catering companies in London hire SEO and Digital marketing agencies as it can be a great technique of driving sales to your website.
• SEO drives organic traffic to your site. Share useful information, topical content and create SEO ranking according to that.
• Build a strong presence over social media. Use it for sharing news, updates, photos and videos. Also, you can use paid social media ads.
• PPC is another excellent tool to target your customer user base. You can use local searches as well as events like “Christmas catering” or “New Year Events”.
• Add your business to local, national or international online catering business listings to enhance your presence and user base.
5. Testimonials and Reviews are a great source
Testimonials are a great way to prove your credibility and build trust. Try out a systematic way of capturing customer feedback and displaying it to your customers.
Highlight the reviews on your social posts and blogs and popularise them. Also, even if you receive a negative review, don’t ignore it. Instead, reply to it most professionally and positively so that your customers should know both side’s stories.
6. Take professional photos
Don’t leave your customers to visualise the pictures of your food. Invest in professional photography and cameras. Use high-quality pictures for brochures, websites, menus, and social media. Also, make sure to size your images correctly. Mix up the images with relevant content.
1. Get a great website
How will your customers find you? And once they will find you, how will they know about your services. That is why; it is essential to have a web address. A well-developed website can be a powerful sales and lead-generation tool.
Use your website to share your usual recipes, menu, and blogs. Display your food pictures on your website to attract and impress your clients. Embed the pictures of your gatherings and events arranged by your company.
Next, use your website to establish a strong presence on social media platforms including Twitter, Facebook, and Instagram.
2. Optimise your website for mobile
More than half of the internet traffic comes from mobiles. You will not like to skip on that user category. A mobile-friendly business website will give you access to that user group also.
3. Integrate eCommerce with your website
The right all in one solution includes integrating your website and eCommerce into one. Your customers will visit your website, look at the meals, their prices, decide what to buy and place the order. Automated order confirmation, simple quotes, and easy invoice downloads impress your customers. A more supportive backend can change the fate of your business.
4. Unlock the potential for digital marketing
Top catering companies in London hire SEO and Digital marketing agencies as it can be a great technique of driving sales to your website.
• SEO drives organic traffic to your site. Share useful information, topical content and create SEO ranking according to that.
• Build a strong presence over social media. Use it for sharing news, updates, photos and videos. Also, you can use paid social media ads.
• PPC is another excellent tool to target your customer user base. You can use local searches as well as events like “Christmas catering” or “New Year Events”.
• Add your business to local, national or international online catering business listings to enhance your presence and user base.
5. Testimonials and Reviews are a great source
Testimonials are a great way to prove your credibility and build trust. Try out a systematic way of capturing customer feedback and displaying it to your customers.
Highlight the reviews on your social posts and blogs and popularise them. Also, even if you receive a negative review, don’t ignore it. Instead, reply to it most professionally and positively so that your customers should know both side’s stories.
6. Take professional photos
Don’t leave your customers to visualise the pictures of your food. Invest in professional photography and cameras. Use high-quality pictures for brochures, websites, menus, and social media. Also, make sure to size your images correctly. Mix up the images with relevant content.
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